The Perfume Brand You Should Be Buying (for yourself and the environment)

Clean Reserve Perfume

Discovering and purchasing perfumes is one of my biggest pleasures. I feel like perfume is so universal regardless of class, age, race, etc. It's something that can be shared by women (and men) everywhere and has to be one of the most luxurious feelings in the world. 

Finding the perfect scent is something I struggled with for years. In my early twenties I found Molecule One, also known as 'sex perfume' due to it's ability to drive attention to yourself from the opposite sex. I don't seem to have the same allure, however every time I do wear it I receive numerous comments from lady pals. 
Clearly, Molecule One is based around a single note. This is called Iso E Super, which is a subtle 'alcohol' smell that when you spray in the shop will have you thinking 'wtf?'. Instead, once applied to the skin, this molecule melds with the wearer's natural pheromones therefore smelling completely different on every person. For me it leaves a masculine, deep scent but for others it can be super floral - it really depends on the person. 

Clean Reserve Perfume

Now I could go on for days about that perfume but the real reason I'm writing this is to discuss a relatively new brand (to me anyway) called Clean Reserve, which is slowly taking over my love for Molecule One and here's why...

I was lucky enough to be gifted a bottle from Wizard PR and was shocked to read about the perfumes background. 
All of the ingredients are responsibly sourced and even the packaging and the bottle are eco-conscious. 
Sustainable beauty is something that definitely needs it's own blog post. Similar to cruelty free and the natural beauty industry, it's something I can see seriously growing in the next ten years.
So let's break how, where and what is sustainable in Clean Reserve perfume: 

Sustainable beauty

And I know you're thinking that all these natural and sustainable products always come with a hefty price tag. However, I was surprised to find that the perfume retails under £80 and you can even get small travel bottles for £20 if you want to try it out first. 

Similar to Molecule One, my favourite scent is 'Skin' and if you already love M1 then you'll be hooked to this. I'm pretty awful at describing scents but all I can say is that it really depicts the name 'floral musk'. It smells like you and your significant other wrapped up on a Sunday afternoon, it is subtle but mesmerising and it's definitely something you want on your shelf. (This post isn't sponsored, I'm just gushing over this new beauty). 
Let me know if you try any of their scents - they are sold in Space NK in the UK and Sephora in the US. 

Lauren JohnstoneComment