Is Blogging Dead? Why Is The Numbers Game Winning?
I've spent the majority of 2016 putting everything into my blog and not exactly reaping the rewards.
I don't blog to make money by any means, but I do put everything into creating inspiring content, not only through photography but also my words. I started my blog 4 years ago during a stint in the journalism game and found it such an amazing outlet to connect with people and voice opinions. But over the years, it has become such a numbers game.
There are very few bloggers out there (including myself) that focus entirely on their blog, due to the uprise of Instagram and Twitter. But surely the blog should still be respected?
I'm bringing this post to your attention as I've reached out to a number of companies recently to try and create collaborations. Now I don't have a huge blog following but I still get in the region of 6K+ views per month. Because of this, I'm baffled by the fact brands will only look at social followings.
The problem with the 'numbers game' is that a lot of the time, these numbers aren't authentic.
I can hold my hands up and say I've dabbled in a few insta-bot trials, to see what the fuss is about. And to be honest, I was astonished by the increase in likes I was receiving, and I also understood why people may feel that's the only way.
I look at some bloggers who have been creating content for the same amount of time as I, and have reached great success and are able to do this as their full-time job.
They have absolutely worked their arses off, and damn right deserve everything that comes to them.
But I can't help and compare myself? Is there something I'm not doing correctly?
Don't get me wrong, I definitely don't apply myself to my blog 24/7 but that's because I gotta pay the bills people. I need my full-time job to stay alive.
However, the time I don't spend working, I spend plugging my blog, creating new content, making connections. Yet getting minimal to no work?
This brings me onto my second concern. That are we, as a generation, just becoming lazier?
I take a lot of time writing my blog posts and pouring my heart and soul into them since I like to connect with people and also take refuge in writing.
However, do people even read these? Or would they rather watch a video?
I tried my hand at YouTube, and I take my hat off to everyone in that industry. It is incredibly hard to produce outstanding content on that platform (especially being a perfectionist like myself), and I don't think I could even begin to compete or even think about growing a following there.
Which is quite sad, as I do think we are becoming lazier and lazier and prefer much more visual stimulation.
However, I want to hear from you guys - the bloggers and the readers. I want to know, do you feel the same? Do you read blog posts still?
And if you're a brand reading this, it would be great to hear your opinion on the numbers game. Maybe stop for a second and take a look at a person's content, the engagement they have with their readers, and then put your marketing spend into that.