'Fast fashion' a contemporary trend that is used a lot by the fashion folk to define companies that take inspiration from the catwalk and apply it quickly to current fashion trends.
There is a lot of talk across social media about buying from fast fashion shops such as H&M, Forever21, Boohoo (just to name a few). Pretty much all of the high street shops that take inspiration from the catwalk.
Now don't get me wrong, I'd love to be dripping in the big players like Chanel and Valentino, but the reality of it is that I'm a 20 something living in London, one of the most expensive cities in the world.
Hey, I do treat myself to the odd staple designer pieces (see sunglasses and bag), but my every day outfits couldn't possibly come from luxury designers.
Which is where 'fast fashion' comes into play. Why should people who can't afford to buy into the trends that change seasonally be slated online for buying from the high street?
No, I haven't been personally slated but there is a few select bloggers out there that regularly voice their negative opinions against fast fashion.
Forever 21 is one of my favourite 'fast fashion' companies. They really hit the trends hard and I never come out of there feeling disappointed, but I suppose that's because my expectations aren't so high. I know that any piece that I buy isn't going to last years and years (although some do surprise me), and that's fine because I'm paying a fraction of the price that I would at a luxury retailer.
To sum up, I love luxury. I really do. But when it comes to finding a top and trousers that I want to wear this Spring/Summer then I'm heading to Forever21.
Which is where I picked up this little combo. I've been on the lookout for a pair of flares for a while now and this lace up suede pair are the perfect match.
They're so comfy and the lace up detailing is so different to what I've seen elsewhere. Luckily, I'm around 5 foot 6 and wear heeled boots, otherwise they'd be a tad on the long side.
The bardot top is the ultimate staple for the Spring/Summer months and it is split at the back for a more flowy and airy feel.
I accessorised the look with some Miu Miu sunglasses and the dreamiest of Coach bags that I purchased a few months back. I'm a sucker for statement black bags and this one is made with the finest leather, incredible interiors and the perfect size to carry everything, including my mac around.
What's your take on fast fashion? Are you in or out?