Blogging seems like the simplest thing to do before you actually become a blogger. But nearly three years of blogging has made me realise all the digital technicalities you need to know to become successful.
I’m lucky to have met a lot of other bloggers along the way and through community chats have learnt all there is to know about the jargon used in this industry.
Whilst the technical side of blogging doesn’t seem very fun, it can be really helpful if you’re looking to pursue a career in blogging or even the digital industry!
So I’ve put together an A-Z guide (not quite, but ‘A-T excluding a few letters’ sounds a bit shit) of all there is to know to help you along the way!
Affiliate marketing: Money, money, money. Thinking of becoming the next Essie Button? Well this is the place to start. If you want to start bringing in some money from your blog then affiliate marketing will take you one step closer. Most brands have them and it’s basically a special link that takes you to a specific product or website. Once someone clicks it, you can earn commission! Every penny counts, huh.
Bounce rate: Ever wondered how many people visit your blog and leave after viewing one page? No me neither. But it seems some people (companies) actually care about that! And that’s what bounce rate basically is. The percentage shows how many people ‘bounce’ off your site quickly. The lower the percentage, the better.
Conversion rate: The percentage of visitors that actually do something on your site. E.g subscribe to your blog, buy a product, etc.
CSS: Cascading Style Sheets. Pretty much the design and look of your site. It allows you to change fonts, colours, etc.
Domain Authority: Or DA or Page Rank. This shows how high your site ranks on google and is calculated by the popularity, size and age of your domain. I’ve been told that 24+ is a good number to have but basically the higher the better. You can find your DA here!
Embedding: A small piece of code that displays a photo or video etc from another page. I’ve embedded the picture used at the top of the post from Instagram!
Hyperlink: Just a fancy word for the link that directs you to another page or website.
HTML: Hyper Text Markup Language. The basic code for all websites. This allows you to do everything from making text bold to having a floating cat as your cursor.
Iconosquare: A helpful little app for Instagram that lets you see who’s unfollowed you, optimum time to schedule your posts and who your top followers are. A nice insight for all us nosey bloggers!
Klout: A score developed from your social following, influence and reach. A lot of businesses and brands may use this to measure your success on social media and whether it’s worth reaching out to you. The more you keep up with your social media (predominantly Twitter), the higher your Klout score.
Meta Description: A little description targeting keywords and phrases that will help bring more people to your site. You should be asked to include it on every blog post and it will help boost your SEO!
Nofollow links: If you’re ever being paid for a blog post, whether that be cash or product, then you must use Nofollow links. I can’t stress this enough, as it’s a big downfall for new bloggers who don’t realise the important of disclaiming things. A Nofollow link is still a valid, clickable link. The only difference being is that search engines won’t see it as SEO.
Rate card: A helpful tool if you’re creating a media kit for working with press! I think I may do a whole new blog post on media kits, as the more successful you get, the more you may be asked for them. A rate card is basically a document (that you can keep to yourself) that outlines the different prices you charge for advertising/sponsored posts.
Responsive design: nakedfashions.com is a responsive design! Woop. Google are actually paying a lot of attention to responsive designs and are now including them within their analytics. It basically means that your site will change itself whether it’s being read on a desktop, phone or tablet.
RSS: Really Short Syndication - a way that people can subscribe to your blog so they never miss a post! (FYI: You can subscribe to mine in the comments section below).
SEO: Search Engine Optimisation. Probably the most used acronym within the blogging industry, and something you’re always told to know about. It basically consists of a variety of techniques that will increase the amount of traffic brought to your blog. By increasing traffic you will receive a higher ranking on search engines like Google. So if you want to be the top result when searching ‘fashion blog’ then increase your SEO!
Tags: Keywords that help people find your blog or even help find a specific blog post on your site. They also increase SEO (yay)