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Magnum Ice Cream Vie Magnifique - Be True To Your Pleasure

Magnum ice cream are at it again, creating emotion evoking adverts to encourage us all to be true to our pleasure. 
Magnum ice cream and i-D have teamed up to create a film competition centered around being true to your pleasure. 

Xavier Dolan should definitely be in your ones to watch diary. The Canadian director is well known for his debut feature film ‘I Killed My Mother’ and ‘Heartbeats, Laurence Anyways and Mommy’. Dolan was also on the jury for the main competition section of the 2015 Cannes Film Festival. 
His incredible creative eye steered and supported 3 influencers in creating the most beautiful videos imaginable. 

These three winning films can really resonate with everyone who watches them and just show how subjective and personal the idea of pleasure can be.
Take a moment to have a look at the three Vie Magnifique films below!