United Colors of Benetton: Ethnic Chic Moroccan Breakfast

Fashion, shisha, yummy treats and belly dancing. All before 9am? You got it!


That’s how we started off the day with Benetton and their Moroccan breakfast celebrating their new ‘Ethnic Chic’ collection. Held at the beautiful Momo Café just off Regent’s Street, we were treated to an variety of different treats including madeleine citronette, cranberry and orange scones, Moroccan donuts, almond croissants and Maghrebine pastries. Endless amounts of mint tea and exotic smoothies made the rounds, including my personal favourite, the mango and passionfruit smoothie! Also, for the more traditional of us, there was granola with Greek yoghurt and homemade strawberry and fig jam. Thankfully, the calories weren’t listed on the menu!

The café itself was spectacular! Small embroidered stools surrounding gold plated tables lined the walls, and one-off unique lanterns filled the ceiling (you could buy them too!). Shelves were cut into the white walls and were filled with trinkets from far off places. 

The collection is a mixture of clothing and accessories, with beautifully patterned scarves, embellished tops and gem stone sandals that are perfect for the travellers among us. Fashionable yet practical. The delicate floral maxi dresses are ideal for summer evenings with elasticated waists and rope tie belts. The collection has a boho/tribal feel to it, with vibrant colours that replicate the vitality of a Moroccan market and are offset with neutrals.

We also had a go at flavoured shisha (mint was my fave) and were entertained by an incredible belly dancer, who taught us a few moves (and yes, I did volunteer to have a go), so we got the full Moroccan experience. 

So if you’re off travelling this summer, make sure you drop in to United Colors of Benetton for your ethnic fashion fix!

Contributor: Georgie Minter-Brown