Kardashians release children's collection; Kardashian Kids.


The Kardashian sisters are no strangers to reality TV, and with their recent success with their Kardashian Kollection in selected UK stores, Kim, Khloe and Kourtney are set to launch their childrenswear range on March 15th. The range, created during Kourtney’s pregnancy with daughter Penelope, features thirty pieces of super soft baby friendly fabrics and delicate designs. Prints include butterflies, polka dots and muted leopard prints. As baby clothing can often be cliché and feature slogans and prints that will go out of fashion quickly, the Kardashian sisters decided on classic prints that will always be on trend. With embellishments including gold embroidery, lace detailing and current fashion trends such as peplums allow this collection to explore a new area of the childrenswear market. At present, the collection is made for 0-24month old children.

The collection, which has been carefully designed and created to ensure maximum comfort for the baby, has been developed from Kourtney’s past retail experience. As owner of childrenswear boutique Smooch for six years, Kourtney has picked up valuable skills that ensure that in a business sense, the sister’s new clothing collection will be a success, and for style savvy mums and fans of the show, a fashionable way to dress your child whilst ensuring they are comfortable and happy.

The collection is available from March 15th in Babies R Us stores, and ranges from £14.99-£29.99.

Contributor: Sarah Stothard