JNBY is the new Chinese fashion brand that launched in early 2013 exclusively to Selfridges. The collection embodies sophistication, and focuses on clean lines, muted colours and quality materials. It’s easy to see why Selfridges snapped up the collection so fast, as the pieces are bang on trend with panelled tunics and woollen jumpers. The SS14 collection has just launched, and with prices starting at £60 they’re a must have. The collection features this season’s key trends, with varying textures, sheer fabrics and clean lines. The pieces are also perfect for layering, meaning that anyone can where them in just about anyway they fancy.
JNBY stands for ‘just naturally be yourself’, and is a brand that focuses on classic highly structured pieces that are completely wearable everyday. Our personal favourite is this ankle length sheer shirt, which would look perfect teamed with a leather jacket and strappy heels.
You can buy the pieces from Selfridges shop floor and online now.