POP PR: Simon Ekrelius AW14 Preview

Stepping off London’s famous Brick Lane into this lovely event hosted by Pop PR, I was greeted with a much needed glass of fizz and a beautiful collection to look at! “MONOCHROMATIC” is inspired by the model and Vogue photographer Lee Miller, her relationship to photography and her energy, and a feeling of something not told - with many secrets.

For Autumn/Winter 2014.15, Simon has created a capsule collection of panelled and pleated pieces, using his eye for asymmetry and symmetry, round and square silhouettes with volume, an ongoing love for Art-Deco combined with textures of silk, wool, vinyl, poly blends and cotton canvas.

This season there is a selection of dresses, jackets, tops and hand-pleated pieces. Sprayed prints give a slightly urban street style feel, making the collection wearable yet with a touch of sophistication. The pieces embrace the sheer fabric and block stripes from SS14 and giving them a stunning monochrome twist for AW14.

SIMON EKRELIUS label is made in the UK from beginning to end.

Swedish educated designer Simon Ekrelius is based in London and has been published in press such as Fault, Volt, Vogue UK, Elle China, Valstrom, Glass and many more.

Contributor: Georgie Minter-Brown


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