Blog

Fashion, Lifestyle & Beauty blog

News: Yeezus leaves Nike for Adidas

20131129-110118.jpg

After 4 sucessful years collaborating with Nike, Kanye West has moved over to rival company Adidas.Having recent design successes with A.P.C and Giuseppe Zanotti, Kanye has announced that he will be working with the sportswear brand, Adidas in the coming future.

The unexpected announcement came during a Radio Show interview with Angie Martinez earlier this week, in which Kanye said he wanted to make sure that his daughter North, has a solid financial future.

“The old me, without a daughter, would have taken the Nike deal because I just love Nikes so much,” he said. “But the new me, with a daughter, takes the Adidas deal because I have royalties and I have to provide for my family.”

Since working with Nike from 2009 Kanye has had two major sell out trainer lines, Air Yeezy and Air Yeezy II.

Kanye has a third line with Nike, the Air Yeezy II in red which is set to release in the next few weeks.

Adidas is yet to confirm the new collaboration however there are rumours suggesting that they have agreed to provide Kanye with his own design facility where his creations would be made.

Contributor: Patrice Gonzales