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Warehouse SS14

w7 Warehouse held their press day for s/s14 last Thursday and unveiled several collections that held a whirlwind of colourful stories from Riviera chic to boudoir glamour. The collections featured origami prints, twinsets and bright splashes of colour along with soothing pastels.

It was all about tailoring in the Precision collection with structured and clean shapes in stiff cotton and summer brocade that softened to twinsets with edgy high waists and 3D flowered cloth and flounces of 50s lace. The candy colours of pale pink, minty green and powder blue were paired with deliciously robust fabrics with detailed stitching.

The 50s theme continued to the Roman Holliday graphic prints and billowing silhouettes and pinstriped trousers. Stand out piece had to be the wonderfully sharp yet flowing yellow coat that made you dream of summer on the Riviera.

Like a spot of midnight amongst the summery clothes was the strikingly dark and glamorous Night Circus collection inspired by seductive world of boudoir lingerie with heavy embellishment and sheer dark fabrics. A matte ribbed leather jacket mingled with glitter, cream silky tops and black lace.

Warehouse has embraced a playful creativity along with tradition for this season which shows in their sheer paisley prints for festival goers and relaxed fit denim wear. The inspiration bursts in a pop of colour for their Spotlight collection which has been revamped into high waists crop tops and a rainbow of fluorescents alongside the bold gem like colours of orange and purple and matched with glossy handbags.

Also showcased was the collaboration Philliwood for Warehouse which was based on the designer’s graduate catwalk at Westminster University and featured oversize knitwear and vibrant prints in a series of colours that seemed picked from a stormy sky at sunset. The collection glowed with warmth and vitality.

Contributor: Aniqah Choudhri