Christmas ideas: Daniel Wellington watch

Screen Shot 2013-11-12 at 22.05.58 With Christmas looming its frosted, rosy cheeked face around the corner, panic often sets in when it comes to presents for tricky relatives and friends. We have all had a moment when all seems lost, and a gift card is the only option. Thanks to an innovative watchmaker inspired by an intriguing, Rolex wearing gentleman, that option has expanded.

Daniel Wellington is the creation of Filip Tysander, who noticed a gap in the watchmaker market. On meeting Daniel and his NATO strapped Rolex, the idea for Daniel Wellington watches was born. A watch that oozes simplicity as it's main design feature and represents a timeless piece of fashion was just what the preppy market required. Filled with Jack Wills and Ralph Lauren's, the preppy fashion market was missing a staple that many of us require on a daily basis; a time piece that reflects our lifestyle.

Filip's vision was to create a timepiece that every preppy dressed person would love and treasure. And the outcome is spectacular. It's thin, elegant face with minimal features is clean and simplistic, matching his target audience perfectly. With a variety of NATO style nylon straps to choose from, in a variety of colours, he has given a simplistic watch an element of customisation and individuality that will allow wearers to stand out from the crowd.

This it's the perfect Christmas gift, whether the recipient is preppy or not. A timepiece such as this truly is a timeless classic, with the ability to be updated with a simple change of strap.

Buy your perfect gift here!