Just like that of Reiss and Whistles, it is classed as high street but does come into a higher bracket. However, I can vouch that you're paying for quality when it comes to this high street brand. For someone who is constantly reading and blogging about luxury retail, finding a shop that can live up to the standards of designer quality at a fraction of the price is always a plus. A recent visit to the shop left me in awe and wanting to buy everything... I did however leave with an exquisite silk dress and a biker style leather gilet (seen in many of my pictures, I can't get enough of it at the moment). Because the gilet is made of super high quality, incredible cows leather, it is very very heavy and therefore great for the winter. I'm wearing it at the moment with thin jumpers or oversized shirts if its a hot day but as the weather gets every bit colder, I will be switching to thicker jumpers and scarves on top. Either way, its one of the easiest things to style and definitely in my top lifetime buys.
Since my purchases, I can't stop visiting the shop and looking on the website at everything I want in my wardrobe. It's one of those minimalist brands that just use the most luxurious fabrics you can't get enough of. See what I'm loving at the moment below:
I also stumbled across a fellow AllSaints lover (because of their leather); Tatjana Apukhtina is the name behind fashion illustration blog, Fashion Artista. She has also interned at AllSaints! See what she has to say about the brand, the fashion industry and everything else!
Do you feel its essential for others to go to University and get a degree if they wish to work in the fashion industry?
I think that a degree certainly helps a lot as it changes your mindset and you look at things from a more tactical perspective. However, I also think that in this industry, what is even more important than a degree, that’s work experience. That’s why everyone is so obsessed with getting internships and many fashion companies are using it to their own advantage.
What is your favourite thing/ what attracts you to the fashion industry? I love the diversity and the glamour of the fashion industry. It’s fun and it involves a vast majority of population. When I was working for AllSaints I was getting super excited when I saw random people on the street wearing AllSaints, it’s a nice feeling.
Are your illustrations just a hobby? My illustrations are my new venture and I want to take it beyond being a hobby. The next step will be paintings and a proper exhibition.
Your internship sounds incredibly interesting, what was the greatest thing you took away from it? I think the most important thing I took away from it was that you have to be flexible with your planning – not everything always goes how you want it to be and you have to be prepared for that. Also, AllSaints opened my eyes with regard to PR as I’ve always been rather a Marketing person, but I realised how important PR is for any fashion company.
What's your favourite thing about British fashion? Who is your favourite British brand? My favorite thing in British fashion is the outerwear – at AllSaints its leather jackets, at Burberry its trench coats ( by the way, those are my 2 favorite British brands). I guess it’s part of the heritage in each successful British fashion brand, as they need to adjust to our “lovely” weather conditions.