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LOUIS VUITTON TOWNHOUSE AT SELFRIDGES LONDON

LouisV Louis Vuitton will open its new interactive shopping space at London’s Selfridges on November 8th – Welcome to the Townhouse.

Designed by French-born designer Gwenaël Nicola, and spread over three inter-connecting floors, the Louis Vuitton Townhouse will take you on a journey of surprise and discovery.

Encased in a warm atmosphere of fabric covered walls, the ground floor will showcase the new collections of leather goods, accessories and travel items, as well as featuring a state-of-the-art glass lift, seamlessly connecting each of the floors. There will also be the French fashion house's first interactive Digital Atelier, where shop-goers can learn about the history of the brand.

The first floor will present the full Men’s ready-to-wear, shoes and accessories collections from the in-house men’s designer Kim Jones.

Amidst layers of soft fabric, bronzed glass, and lustrous furniture, the second floor is home to the stylish and elegant women’s ready-to-wear collections, presented to pay tribute to the originality of Marc Jacobs, who recently confirmed his departure from the brand.

Women are then invited to complete their look in the lavish sounding shoe salon, launched in July 2013 within Selfridges Shoe Galleries.

A browsing experience like no other, the Louis Vuitton Townhouse opens 8th November.