MFW: MSGM SS14
A summer collection that truly reflects the season can be few and far between, with many designers making a bold statement about spring pastels or taking influences from deeper, more meaningful places. It was refreshing to see such a bold, summer centred print and collection. MSGM ‘s detailed take on spring summer florals was simply incredible. With a brave colour pallet of sky blue, orange and bright yellow, the summer vibe was inescapable. This colour pallet allowed MSGM to be more adventurous with their florals, creating large blooms on such bright blue backgrounds. These florals were then broken up with geometric and linear lines as crisp white shirt dresses were layered underneath these bold tunics. Key details from this collection included clusters of bold coloured beaded earrings, and matching coloured, tasselled sandals.; adding to the beach vibe.
Teaming the pieces with light blazers gave the collection a practical and sophisticated twist, keeping the detail as florals were minimised and were teamed with geometric patterns, broken up with linear detailing. There was also a tribal influence that subtly ran through the collection, from bandeau tops made from heavily gathered fabrics, paper bag waists and harem style trousers.
Dresses were given extra structure to emphasise waists and curves, and contrasted with sleek Grecian pleated tops layered over traditional summer attire; the beach sarong, all of which had patterned elements in the brands key colours of the season.
Moving away from florals but keeping their key colours, MSGM developed their print to a beautifully intricate chandelier print, which featured on crisp white chiffon shirts and dresses. The geometric detailing was again introduced, this time in rich browns, Aztec golds and their already dominant orange hues, in the shape of tailored suit jackets and tapered trousers.
This is a rare spring summer collection that truly epitomises the summer.
Contributor: Sarah Stothard