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LFW: Zoe Jordan SS14

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Day two of London Fashion Week kicked off with Zoe Jordan with her collection named ‘Pretty Vandals’. The colour palette of the designs revealed today incorporates pastel pinks, pale blues, and then later a bright tomato red. Like other designers we have seen this fashion week, Zoe Jordan integrated a variety of prints into Spring 14. Jordan’s trademark prints were given an update for Spring 2014. Graffiti prints stood out today catching the eye of many across various social media networks. The show notes noted that she is a 'rebellious spirited youth, now polished with elegant edge'. The collection mirrored this directly. having a feminine feel entwined with a twist of urban sports luxe. Graffiti print, edgy pastels, perforated textures, and Bouclé jackets accurately describe Zoe Jordan’s SS14 collection.

Contributor: Helena Cartwright