LFW: Hellen Van Rees SS14

After hearing that Lady Gaga is a fan of Hellen Van Rees, I did not know what to expect from the Dutch designer who has already shown in Paris, Berlin and London with exhibitions in Rome, the Netherlands and Japan. Entering into the one of the rooms at the grand Freemason’s hall, the first model was already in the room gazing into the crowd, which had gathered. After being told we could actually walk into, and around the models stood in the room, everyone immediately dispersed and started taking pictures of the newest model to enter the room. With the models holding the numbers 1- 15 to show which design they were wearing, it was a sociable atmosphere with a stylish bar all the while keeping the aura of an elegant fashion show. The models walked with poise almost as if they didn’t have to navigate their way round a room filled with people getting in the way trying to take their picture.

At a first glance at the fold out handout we were given upon entering the room the collection seemed a mixture of black and white pieces, hitting the monochrome trend for SS14. After a closer look at the clothes themselves, the tweed material was actually a wide range of assorted colours, reminding me of candy colours in the weaves of the fabric.

With a few longer gowns, maintaining the elegant feel to the dresses, the halter necks created a sophistication matching the 20’s inspired silhouettes showing where Van Rees’ inspiration from the U.S drama “The Boardwalk Empire” originated.

Aiming to shock viewers with the combination of strong geometric shapes and the hand-woven tweeds, Van Rees’ collection was both original and dramatic.

contributor: Gabriella Tavani