Burberry's New Parisian Partnership

NF - Burberry

From August 22nd to October 20th, Burberry invades the Paris department store Printemps as part of the store's summer "London Mania" initiative. The well loved British brand has dedicated a whole collection - limited edition of course, just to be exclusively sold at the huge store on Boulevard Haussmann. 

With a pop-up space, displays in both the windows and atrium, and an in store event on September 4th, it's pretty clear the London Burberry invasion on Paris is sure to be a big one. Enticing oh-so-chic Parisians to get a taste of British fashion at it's best with inspiration from the classic trench coat, the London sky line, and that fabulous British weather we can't get enough of..as part of the pop-up space decor.

The pop-up shop will feature pieces for both men and woman keeping always in tone of the the stylish brand with denim, leather jackets and studded accessories for the ultimate Burberry statement.

For the first time ever Printemps is inviting all to experience Burberry's "Art of the trench" which will see French 'influencers' joined from the world of fashion, art, cinema ad music, all photographed wearing classic trench coats in various locations all around the beautiful capital. The images will be projected all around the Printemps store for customers to see.