Designer focus: Yoji Yamamoto

_ON_1091.450x675 Yoji Yamamoto is a Japanese fashion designer who made his Paris debut in 1981. He has been described by the fashion director of Barney's, NY as -

'probably the only designer you could name who has 60-year-olds who think he's incredible and 17-year-olds who think he's way cool.'

Yamamoto has a huge following and gained many of his younger clients (who wouldn't usually have interest in his clothes) from his collaboration with Adidas in 2003. Adidas and Yamamoto created the brand Y3 which showcases couture sportswear.

S/S13 included Yamamoto's signature looks such as asymmetry and androgyny . His unusual shapes and proportions combined with bold colours and cropped garments shocked the crowd.

Screen Shot 2012-12-15 at 16.01.45  Utility dresses and pants combined army colours to create unusual androgynous look.

Screen Shot 2012-12-15 at 16.01.56101 ways to drape a piece of fabric over you by Yoji Yamamoto. :| He used a very bold shade of red with his draped fabric for a simple, asymmetric shape.

Screen Shot 2012-12-15 at 16.02.08Cropped jackets are a must this season, the edgy look is to be paired with plain and simple aesthetics.

Screen Shot 2012-12-15 at 16.02.18favourite look of the collection. Cropped jackets, oversized jewellery, plain colours = edgy, androgynous look.