'Women have always been the strong ones of the world. The men are always seeking from women a little pillow to put their heads down on. They are always longing for the mother who held them as infants.' Throughout the years Chanel has shown women as strong, powerful people, superior to men; According to Coco, women do not need to be covered in jewels and oversized hats which cover their natural beauty – Simplicity is key to Chanel; Both the print and broadcast advertisement of Chanel No.5 show this – Audrey Tautou, known for her naivety and innocence portrays Chanels iconic view of simplicity, although their is some element of sexual desire within the advert, Tautou's elegance disguises it and represents the small pleasure that is the Chanel brand.
In my view, Gabrielle Chanel is not just a brand, she is one of the most powerful women to ever grace our world, a woman who will stand up for what she believes in. Not only did Coco redesign our view of clothes and accessories, she also created a line of cosmetics, each one individually made for a tenacious woman. Unlike a lot of modern designers, Chanels styles will never fade or date; Even though the brand has been taken over by a man, Karl Lagerfeld sticks to the key aspects of Chanels line. Similar to Chanel, he perfected the insouciance look that women desired which developed a key moment in Chanels career when she created the 'Little black dress' and used this colour to symbolise strength and freedom amongst women. As always, Chanels style never loses character or substance and still to this day, black remains a powerful element in any wardrobe.